Day One — April 18
Registration and Breakfast
Sponsored by Resonate
Infecting the System: Viral Outsiders Can Create Change and Influence Public Opinion
In a world of media saturation, scandal is played up and passed over. Making an impact through humor and guerilla filmmaking wipes away the gloss and reveals the heart of policy making and public life, often changing opinions along the way. Learn how, with the right distribution channels, sometimes the greatest political weapons are a mobile phone and a handy cam.
How to Reinvent the Wheel: The Party Committees Need to Restructure to Win
It’s a struggle the digital class has faced for the last twenty years: connecting its knowledge about using technology to make politics more effective in a political party system that favors old school and outdated methods. The refrain “we need to restructure” became increasingly more vibrant after the elections in 2012, when many digital operatives felt that more could be done, if they could break through. In order for committees to accept digital, how should they be organized?
Engagement: It's Not Just for Breakfast Anymore
Just because November’s election day is history doesn’t mean that engagement with voters should fade from memory too. There have never been more ways to pursue meaningful, civil, online public engagement than right now. Digital, mobile, two-way interaction is a necessity for the 21st century elected official who wants to stay that way (elected!).
This panel will:
1. Demonstrate how engagement isn’t just for getting into office or winning an issue. It’s also about recognizing that elected officials have to deliver, have to keep their constituents up to date on how they’re delivering, and need to hear about how well they’re delivering.
2. Learn about the wide range of online public engagement tools currently available and developing that address the elected officials’ needs outlined in #1.
3. Delve deeply into specific examples of how the various platforms available are being in used and helping elected officials already.
4. Learn best practices for how to employ these tools once the governing phase kicks (while simultaneously giving a nod to how close the next campaigning phase always is).
Power, Politics, and Online Organizing: Lessons from the Women of 2012
The most contagious moments of 2012 were driven by online organizers with decades of experience in digital grassroots and communications, a sense of humor, and incredible passion for the causes. Their work highlighted major policy gaps and political missteps, and managed to drive media coverage and public opinion. How will their efforts continue to connect with voters and give them the tools to engage online and in their communities?
Structured To Win: Uniting Technology with Communications and Data
In 2012, the campaigns raced to build infrastructure that would allow them to seamlessly execute communications, fundraising, and get-out-the-vote activities. It was the most sophisticated electoral season to date, filled with experimentation, lessons learned, and the occasional success. Go behind the scenes with the digital, technology, communications, and data directors for an inside look at what it took to win in 2012.